Jacob Mehringer, Art Director
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Bleacher Report: NBA Dedications

A series of parodic music videos sung by PnB Rock that highlight the off-the-court stats of basketball’s most entertaining players.

 
 
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You have to get the culture to get the game

 

Traditional sports media networks — the ESPN'S of the world — don't cover the stats that makes watching sports so enjoyable. The fashion, the drama, the controversies. All the off-the-court action that makes everything that happens on the court so much better.

 
 
 
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So we created dedications to two of the NBA's most entertaining players; Joel Embiid and CJ McCollum. The R&B influenced songs are sung by XXL Freshman Class rapper PnB Rock and each video is chalk-full of cultural references and Easter eggs that highlight the reasons we love Joel Embiid CJ McCollum

 

"the process" DEDICATED TO JOEL EMBIID

"mcBallin" DEDICATED TO CJ McCOLLUM

 

"MVP" Dedicated to carmelo anthony

 
 
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Credits: 
Agency: Johannes Leonardo
Leo Premutico, Founder & CCO
Jan Jacobs, Founder & CCO
Mike Blanch, CD
Omid Amidi, ACD
Tommy Woods, Jr. Copywriter
Jacob Mehringer, Jr. Art Director
Michelle Moscone, Director of Creative Services
JT Shults, Project Manager
Mark Aronson, Head of Strategy
Meg Piro, Head of Comms Strategy
Dana May, Head of Production
Danica Rosen, Sr. Integrated Producer
Emily Wilcox, Head of Account Management
Matt Ching, Editor