BLEACHER REPORT
NBA DEDICATIONS

 

Slow-jam inspired dedication songs for the NBA’s greatest players.

 

Traditional sports media networks — the ESPN'S of the world — don't cover the stats that makes watching sports so enjoyable. The fashion, the drama, the controversies. All the off-the-court action that makes everything that happens on the court so much better.

 
 
 
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“The Process” (Dedication for Joel Embiid)

So we created dedications to two of the NBA's most entertaining players; Joel Embiid and CJ McCollum. The R&B influenced songs are sung by XXL Freshman Class rapper PnB Rock and each video is chalk-full of cultural references and Easter eggs that highlight the reasons we love Joel Embiid CJ McCollum

 

“McBallin” (Dedication for CJ McCollum)

 

“MVP” (Dedication for Carmelo Anthony)

 
 
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Creative Credits: 
Agency: Johannes Leonardo
Leo Premutico, Founder & CCO
Jan Jacobs, Founder & CCO
Mike Blanch, CD
Omid Amidi, ACD
Tommy Woods, Jr. Copywriter
Jacob Mehringer, Jr. Art Director