MADDEN:
THE GREATEST PLAY CALL EVER

Nicki Minaj, Quavo, Chris Redd, & Lil Dicky recount the story of the greatest play call ever called.

CAMPAIGN
AWARDS

 

CLIO Silver - Long Form Film
CLIO Silver - Branded Entertainment
AICP Winner - ‘Editorial DIalogue’
AICP Shortlist - ‘Best of West’
Effie Bronze - Entertainment & Sports

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IN FILM
PARTNERSHIPS

Quavo created a Will-inspired song that was released in the film. To hear the song people had to call Quavo’s number.

Quavo created a Will-inspired song that was released in the film. To hear the song people had to call Quavo’s number.

New Era made limited-edition merch from the film that was repped by NFL players. NFL QB Tyrod Taylor even wore his ‘Call Like Will’ hat on HBO’s Hard Knocks

New Era made limited-edition merch from the film that was repped by NFL players. NFL QB Tyrod Taylor even wore his ‘Call Like Will’ hat on HBO’s Hard Knocks

Will’s legend made it onto SportsCenter where Katie Nolan reported on the legendary play and even argued with Lil Dicky about what she did and did not say.

Will’s legend made it onto SportsCenter where Katie Nolan reported on the legendary play and even argued with Lil Dicky about what she did and did not say.

Spongebob’s Patrick made a cameo in our film hunting for the play-book behind Will’s play call.

Spongebob’s Patrick made a cameo in our film hunting for the play-book behind Will’s play call.

Hot Ones’ Sean Evans had Will as a special guest star and even gave Will’s play-call it’s own Hot Sauce: “4th and Hot”

Hot Ones’ Sean Evans had Will as a special guest star and even gave Will’s play-call it’s own Hot Sauce: “4th and Hot”

ESPN made a ‘30 for 30’ spoof about Will’s play-call, even going so far as to compare his style to that of Bill Belichick.

ESPN made a ‘30 for 30’ spoof about Will’s play-call, even going so far as to compare his style to that of Bill Belichick.

Other Press:
Variety "New ‘Madden 19’ Trailer Features Nicki Minaj, Lil Dicky And More"
Campaign "EA Sports launches celeb-heavy Madden 19 campaign"
VIBE "Nicki Minaj, Quavo And More Star In Madden NFL ’19 Commercial"
RESPECT "Quavo, Nicki, Embiid, Lil Dicky & More Star In Latest Madden NFL ’19 Film"
Little Black Book "SpongeBob, Nicki Minaj Star in Shaggy Dog Story for Madden '19"
Media Post "EA Launches Star-Studded Madden NFL 19 Campaign"
Genius (Twitter)

Celebrity Attention:
Snoop Dogg (Instagram)
Nicki Minaj (Instagram, Twitter, Facebook)
Quavo (Instagram & Twitter)
Lil Dicky (Instagram & Twitter)
DeAndre Hopkins (Instagram & Twitter)
Chris Redd (Instagram & Twitter)
Sean Evans (Twitter)
Neal Brennan (Twitter)
Katie Nolan (Twitter)

Creative Credits:
Omid Amidi, Creative Director
Maclean Jackson, Senior Writer
Tommy Woods, Jr. Copywriter
Jacob Mehringer, Jr. Art Director
Ash Mendez, Designer