Slow-jam inspired dedication songs for the NBA’s greatest players.
Traditional sports media networks — the ESPN'S of the world — don't cover the stats that makes watching sports so enjoyable. The fashion, the drama, the controversies. All the off-the-court action that makes everything that happens on the court so much better.
“The Process” (Dedication for Joel Embiid)
So we created dedications to two of the NBA's most entertaining players; Joel Embiid and CJ McCollum. The R&B influenced songs are sung by XXL Freshman Class rapper PnB Rock and each video is chalk-full of cultural references and Easter eggs that highlight the reasons we love Joel Embiid CJ McCollum
“McBallin” (Dedication for CJ McCollum)
“MVP” (Dedication for Carmelo Anthony)
Agency: Johannes Leonardo
Leo Premutico, Founder & CCO
Jan Jacobs, Founder & CCO
Mike Blanch, CD
Omid Amidi, ACD
Tommy Woods, Jr. Copywriter
Jacob Mehringer, Jr. Art Director
My Role: Concept + Art Direction + Writing