PROACTIVE:
MY LAST SHOT

A sticker that acts similar to an organ donor designation, letting other know your wishes that should you die from gun violence, you want the graphic post-shooting images of your body to be publicized for the world to see.

 

THE
INSIGHT:

 

Graphic imagery around a political issue has historically created change, from Emmett Till and the Civil Rights Movement to ‘Napalm Girl’ and the Vietnam War and even modern day examples such as Alan Kurdi and the Syrian Refugee Crisis.

 
 

THE
INSPIRATION

 

We were inspired by the graphic imagery of Emmett Till and the movement his mother created by showing the world what had happened to her son by having an open casket at his funeral.

This made us realize — if Emmett Till, Napalm Girl, Little Aleppo Boy, Alan Kurdi (the list goes on) helped create change because it didn’t censor the truth, could we apply the same logic towards gun violence? In a world where post-shooting photos are mothers hugging their daughters, and police tape, could we show the true horrors in an effort to create change?

We started doing research, and realized the graphic photos from shootings are never publicized for the world to see. This is done for two main reasons; one — out of respect for the families, and two — to not politicize their death.

What this project does is give the power to the individual to make that call whether or not they want graphic imagery of their body to be published in the event they die from gun-violence by another person. Why? In the hope they can create change.

 

CAMPAIGN
LAUNCH

 

The #MyLastShot movement began in March of 2019, quickly being picked up by media everywhere, and by other gun violence prevention leaders.

CAMPAIGN
REACH

 

With the ability to order stickers or download a printable template from the website, #MyLastShot spread quickly through America’s youth.

CAMPAIGN IN
GOVERNMENT

 

By the second day, Senator Julie Gonzalez talked about #MyLastShot ahead of Colorado’s heated 1177 bill, also known as the Red Flag Bill.

After her speech, the bill went on to pass in the Senate and went into effect as the most comprehensive gun law in Colorado state history.

 

Senator Julie Gonzales quoting the #MyLastShot launch film. Full speech here.

Amazingly, one point many journalists made about #MyLastShot was that it went against the Poynter Institutes guidelines for covering mass shootings.

The Poynter Insitute for Media Ethics is used by journalists and photographers everywhere as a guidelines for what to publish.

One month after launch, Poynter changed their policy towards graphic imagery to accommodate #MyLastShot pledgees.

Article here
Wiki page here

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