PROACTIVE:
THE ENDANGERED MASCOT

Saving endangered sea animals one mascot at a time.

 
 
 

Nearly 30% of all school mascots in the U.S. are made up of just three animals; Bears, Eagles, and Panthers. What if we changed the status quo and created mascots with meaning?

Introducing the Endangered Mascot Initiative, a partnership with adidas and Parley that encourages schools to adopt an endangered sea animal as its official school mascot.

 
 

Schools that opt into the program receive custom adidas apparel in partnership with Parley that is made of recycled ocean trash.

Furthermore, Adidas will handle the design of the school logo, jerseys and even introduce new curriculum on endangered sea life with the help of Parley,

 

Creative Credits:
Tommy Woods, Copywriter
Jacob Mehringer, Art Director 

My Role: Concept + Art Direction + Film

This is only a concept for now, no brands were contacted.
If you would like to help bring this life let us know.